Yes! There's so much going on in this show that you could nearly miss all the actual character development - the way Morty gradually comes into his own, say - not to mention the perspective shifts and corkscrew zoom-ins on Rick's god-like powers and what this actually means for his humanity and the relationships between him and his family members (and theirs with each other). Anyway, they have definitely tapped into something with this whole show, and season 3 gets deeper and better I reckon.
(seasons 1 & 2)
(seasons 1 & 2)